Representatives from Price Chopper/Market 32 and NewsChannel 13 present a check totaling $40,890 to the American Red Cross to support Home Fire Relief.
Representatives from Price Chopper/Market 32 and NewsChannel 13 present a check totaling $40,890 to the American Red Cross to support Home Fire Relief. (Photo by Paula Borkowski/American Red Cross)

This September, Price Chopper/Market 32 teamed up with the American Red Cross, NewsChannel 13 and iHeartMedia for the ‘Give What Fire Takes’ campaign. All month long, funds were raised to provide relief to families affected by home fires and to support home fire prevention efforts.

Today, representatives from Price Chopper/Market 32 and NewsChannel 13 gathered at the American Red Cross office in Albany to present a check for $40,890 to Red Cross Home Fire Relief. The check included $30,890 in donations from Price Chopper/Market 32 teammates and customers, plus a $10,000 match from the company.

“We’ve all seen the devastating effects of fires in our own neighborhoods and communities, where people lose everything or worse suffer injury or death,” said Mona Golub, Price Chopper’s vice president of public relations and consumer services. “The ‘Give What Fire Takes’ campaign gives our teammates and customers a way to reach out and come to the aid of our neighbors when disaster hits close to home.”

Each year, the American Red Cross responds to more than 500 home fires in the Eastern New York Region. Across the United States, the Red Cross responds to a home fire or other emergency every 8 minutes.

“The overwhelming majority of disasters we respond to both locally and nationally are home fires,” said Gary Striar, CEO of the American Red Cross Eastern New York Region. “The support we received from this month-long campaign will help us continue to provide relief to fire victims all year long, and keep working to reduce fire-related losses in our community every day.”

All gifts made to Red Cross Home Fire Relief through the “Give What Fire Takes” campaign will be used to provide critical services to people impacted by home fires, along with lifesaving tools and information to support home fire prevention efforts.

For more information about home fire relief and prevention efforts in the Eastern New York Region, please visit redcross.org/eny/homefires.